“Good things come in small packages”

We’ve all heard these words of wisdom and they hold true for your brand marketing strategies as well. Imagine this: You are in a room full of people partying. Now, there is a person shouting at the top of their lungs. While this person might get a short span of attention, he might be unable to hold this attention for long. However, a person in the same party having a meaningful one-on-one conversation would grab attention for longer. This is what a micro influencer does. 

So, how can a micro-influencer help boost your brand presence on social media?

Let’s decode. But, first, let us understand what defines a micro-influencer!

At the first instance, it might seem that a micro influencer might not serve your brand well given how they do not have the kind of following as seen with macro influencers. However, what they do have is niche and highly engaged followers. 

And, this, really this, can work wonders for your brand! 

1: Get Niche Audience for the Best ROI:

A macro influencer that has more than a million followers might not necessarily be niche-centric. They are usually engaged in creating content on anything that is trending. However, micro-influencers are dedicated to a particular niche of their interest and hence attract similar audiences as well. For example, an influencer creates videos in the sustainable fashion category. If you are a brand in the same niche, such influencers can help you get a good number of visitors to your website and potential buyers as well. However, macro influencers tend to dilute their content by not focusing on one thing. This means a lot of their audience might not actually pay heed to their suggestions or recommendations. 

2: Higher Conversion Rates:

According to a study conducted by ExpertCity, micro-influencers have 22.2 times higher buying conversations per week as compared to regular consumers which includes product recommendations as well. Not just that, more than 82% of consumers confirmed that they are more likely to purchase micro-influencer-recommended products or services.  

3: Big Impact Minus the Big Spend:

If you are a start-up or small brand, this one is especially helpful for you. While getting a mega or macro influencer onboard might cost you a lot, connecting with a micro-influencer might just be pocket-friendly for you. Not just that, most macro influencers tend to make one-time deals while micro-influencers might agree to work with you on multiple projects for the long term. So, if you are looking for something cost-effective with a substantial ROI, it’s micro influencers you should connect with. 

4: Drive Reliability & Value:

Micro-influencers have acquired their following over a long time creating an almost-personal bond with their followers. Unlike celebrities or mega/macro influencers, these individuals focus more on providing quality to their followers. So, if you wish to promote reliability and value with your product or business, opting for micro-influencers for your campaigns is the way to go. 

Now, you might want to spend it all on micro-influencers. However, hold your horses! It is important to find out and filter the right influencer for your campaign. But, how would you do that? With tech-enthusiast teams like inSOCIAL, you can get your hands on the best and most trusted micro-influencers without wasting a dime of your hard-earned money.