Influencer marketing can be a tricky task. If you are a marketer who wishes to get the best ROI out of your marketing campaign, you simply cannot ignore this part. But, how do you do it right? How would you avoid any mistakes? Let’s agree we are humans and mistakes will surely happen. But, when armed with information, you can easily avoid them and achieve perfection.
So, let’s take a look at the things or rather mistakes you need to avoid when including influence marketers in your campaign.
Trying to Control the Narrative (Content)
You need to understand that influence marketers have gained their audience by creating content that isn’t too scripted. Rather, it comes straight from the heart and experience which makes it relatable for the followers. So, it is important that you allow the influencers creative liberty to ensure you get the best output. Yes, of course, you get to define the base and the overall content strategy, but let the experts create the best out of your brief. Do not micromanage!
Skipping Micro-Influencers
It is easy to discount the importance of micro-influencers when you are bombarded with a list of mega-influencers with a massive following. However, this is where you might go wrong. An influencer even with 5000 to 8000 followers can get you some good leads. The reason is that micro-influencers mostly have a concentrated ratio of niche audiences packed with elevated engagement rates. Not just that, their followers perceive them as highly authentic as compared to mega-influencers. So, when looking for influence marketers, make sure you consider micro-influencers as well.
Having Unrealistic Expectations
There is no surefire way to get success with influencer marketing. While one campaign of yours might work miracles, others might not even make the slightest sound. Even if your strategy and planning are perfect from top-to-bottom, it could still go wrong. So, make sure you do not have unrealistic expectations from influence marketers. However, you can also prevent your campaign from going flat. What can you do? Well, ask questions! Yes, it is as simple as that. Check out the influencer you wish to work with in detail. Ask about the type of content they create and the inspiration behind it. Before you pick influence marketers for your campaign, this is something you need to do meticulously in order to avoid failures.
Unprepared for an Audience Influx
What is your goal for the influencer marketing campaign you just planned? The first thing your audience would see after seeing your mention on the influencer’s account is your presence on social media. So, even if your goal is to get leads and not profile visits for your social media account, it is important to be ready. For any brand, the first impression is the last impression and you wouldn’t want your potential buyers to get deterred just because your profile isn’t updated. To get the best out of the traffic influx, make sure you update the content, design, and any other information as per your current branding.
When done right and with the right influence marketers, you can get the required exposure for your brand to boost your business. But how would you crack that perfect strategy to unlock your gains on social media? Well, with tech-forward teams like inSOCIAL, you can tailor your campaign and get the best out of your campaigns for maximum ROI.
